QR Code:
Yesterday through one of my friend I come to know about this (QR- Quick Response code) new generation bar code like pattern or a new way of cheaper and guerrilla marketing or one more way to demolish print media.It has very good support from Google who is running campaign on this (It seems Google has decided to obsolete “print media” term). For reading this QR code all you need is mobile with camera + QR code scanner (freely available here for every phone).
The QR code can contain a web site address, your contact information, your mailing address, SMS Text, RSS feed link, social networking profile address. On detecting QR code your mobile can directly navigate you to URL of website or blog or social n/w profile. It can directly open Google MAP and show you the direction to mailing address. Isn’t this amazing?? However up to 3 kilobytes of information can be stored in a QR code which is about 3000 text characters.
Above picture shows the QR code for the address of this web blog.
QR codes are used on advertising and on product packaging so that people can quickly get more product information via their mobile phone.QR code was invented in Japan by a Japanese corporation Denso-Wave in 1994. They are becoming more common in Europe as well due to the growing use of mobile devices to access information on the web. The US has just recently started to catch on with companies in San Francisco pushing to have these in tourist locations, restaurants and shops for people to gain information on where they are.
On Google official blog I found a amazing way to explore and shop with Google and your mobile. It happens many times that you go to some new restaurants but you are skeptical about food, price or service. So, you try avoiding them. Now these restaurant owners have found a new way of marketing with Google. If their restaurant is one of the favorite locations on Google then Google will send them a window decal. This each decal is having unique QR code. By detecting them customer can get review about that restaurant, get instant discount coupon and all other needed information about that through Google.com and Google MAP.
Google has already sent window decals to over 100,000 local businesses in the U.S. that have been the most sought out and researched on Google.com and Google Maps. They calling these businesses the "Favorite Places on Google" and customer will now start to find them in over 9,000 towns and cities, in all 50 states. Customer can also explore a sample of the Favorite Places in 20 of the largest U.S. cities at google.com/favoriteplaces.
